JCK LAS VEGAS 2017

MID WRAPS UP SUCCESSFUL JCK SHOW, SETS SIGHTS ON HONG KONG

With the 2017 JCK Show concluding in Las Vegas today, MID House of Diamonds is wrapping up what it describes as an extremely successful event, with a consistent flow of buyers at its booth throughout all four days of the fair. But the company’s dynamic sales team will have little opportunity to catch its breath. In less than two weeks’ time the company will be setting up once again, halfway around the world, at June’s Hong Kong Jewellery and Gem Fair.

For the first time, this year’s JCK Show made a Monday start, meaning that all four days took place during the regular work week, shifting from a standard Friday through Monday format. While some reported that this may have had a dampening effect on general traffic, in the opinion of MID’s team in Las Vegas, if anything, the 2017 show was better than the one in 2016. “In years gone by, there was a definite drop off in traffic on the Sunday afternoon, as many buyers chose to head home before the start of the new work week,” said Dotan Meirov, MID’s Chief Operating Officer, who headed the team in Las Vegas. “But time we saw a strong and steady movement of serious buyers every day of the show, leaving us both satisfied about we have achieved, and also about the general level of optimism in the American market.”

MID found demand to be strong across the board in Las Vegas. The company had arrived in town with large inventory, totaling more than 8,000 individual items, including loose white and fancy-colored diamond, as well as high-end jewelry. The goods were displayed in a massive show case, which spread across three of the four sides of the company’s expansive booth. MID was one of the definite drawcards in the Diamond Pavilion at the JCK Show.

As always, the most important trade show in the United States, the world largest diamond and jewelry market, proved to be both a showcase and testing ground for new trends and developments in the market. A dominant theme was the rapid adoption of digital sales technologies in the industry, ranging from systems designed to empower and enable online business, to applications that will improve the industry’s ability to market its products to tech-savvy millennial consumers.