
With most countries’ governments relaxing the stringent COVID restrictions they had imposed in 2020, in 2021 the personal luxury and diamond jewelry markets experienced decade-high growth, respectively increasing in size by 35 percent and 29 percent, according to the diamond report published this monrth by Bain & Company and the Antwerp World Diamond Center (AWDC). Such was the case even with the outbreak of coronavirus variants, where consumer optimism was propped up by the vaccination campaigns in major diamond-consuming regions.