ONLINE SALES

One can sample the power of the MID Online, by simply linking to its SEARCH DIAMONDS function. But to obtain compete access to this remarkable service, and thus experience the full extent of what MID offers, one just has to register, providing basic personal and business information, as well as selecting a username and password.

For registered users, the MID Online service is not simply a search tool, but a comprehensive business application, that not only enables company clients to conduct finely detailed searches for diamonds, but also to review results will full pricing information. These can then be downloaded as Excel files. Users can also view the grading reports of diamonds listed, as well as examine photographs and 3-D images that can be turned and manipulated in the same way one would do if examining the stone physically under a loupe, which are produced by the MID using the Vision 360 system.

While the process of putting together an order using the MID application is similar to that of popular online trading sites like Amazon or Alibaba, the actual financial transaction is conducted offline, through one-on-one communication between the client and his or her personal MID sales officer.

The individual connection remains essential in the diamond trade, MID felt. Registered users can initiate contact with their sales officers at any time using the chat function built into the online sales application.

Deals are closed offline, but users can then track orders using the online application. They can also create wish lists, enabling themselves to be notified every time specific diamonds come on offer.